(or "What Companies have to say about themselves")

Here are 22 examples of the world’s leading companies’ mission statements, visions, philosophies and values. Let me know which ones you think live up to their hype and which one’s don’t.

Personally I feel that the ones that keep it nice and simple are the one’s who are most likely to get their customers and employees to buy in, whilst the one’s who try to hard to associate themselves with what’s trendy or something they obviously aren’t (mentioning no names!) are the one’s most likely to annoy their audience and therefore fail.

Anheuser Busch

Our Vision: Through all of our products, services and relationships, we will add to life’s enjoyment.

Carlsberg

Mission: Carlsberg is a dynamic, international provider of beer and beverage brands, bringing people together and adding to the enjoyment of life.

Coca-Cola

The Coca-Cola company exists to benefit and refresh everyone it touches.

Ericsson

Our Vision: To become the prime driver in an all communicating world.

Ford

Our Vision: To become the worlds leading company for automotive products and services.

Our Mission: We are a global, diverse family with a proud heritage, passionately committed to providing outstanding products and services.

Our Values: We do the right thing for our people, our environment and our society, but above all for our customers.

Gillette

The Gillette Company’s vision is to build total brand value by innovating to deliver consumer value and leadership faster, better and more completely than our competition.

GlaxoSmithKline

We have a challenging and inspiring mission: to improve the quality of human life by enabling people to do more, feel better and live longer.

Goldman Sachs

Our culture is very much in evidence helping us to attract and retain the best employees and clients. Goldman Sachs commitment to its clients, teamwork, integrity, professional excellence and entrepreneurial spirit has its beginnings in 1969 with Marcus Goldman. This spirit is embodied today in our core values of client focus, integrity, meritocracy, excellence, entrepreneurial spirit and teamwork.

Google

Google’s mission is to organise the world’s information and make it universally accessible and useful.

Our philosophy: Never settle for the best

Ten things Google has found to be true:

1. Focus on the user and all else will follow.

2. It's best to do one thing really, really well.

3. Fast is better than slow.

4. Democracy on the web works.

5. You don't need to be at your desk to need an answer.

6. You can make money without doing evil.

7. There's always more information out there.

8. The need for information crosses all borders.

9. You can be serious without a suit.

10. Great just isn't good enough.

Heinz

Our vision, quite simply, is to be “the world’s premier food company, offering nutritious, superior tasting foods to people everywhere”.

Johnson & Johnson

We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services.

Lagardiere

Where’s there’s a will, we pave the way.

Levi Strauss & Co

Our Values are fundamental to our success. They are the foundation of our company, define who we are and set us apart from the competition. They underlie our vision of the future, our business strategies and our decisions, actions and behaviours. We live by them. They endure. Four core values are at the heart of Levi Strauss & Co: Empathy, Originality, Integrity and Courage…

Generations of people have worn our products as a symbol of freedom and self-expression in the face of adversity, challenge and social change. They forged a new territory called the American West. They fought in wars for peace. They instigated counterculture revolutions. They tore down the Berlin Wall. Reverent, irreverent – they all took a stand…

People love our clothes and trust our company. We will market the most appealing and widely worn apparel brands…

We will cloth the world.

Microsoft

At Microsoft, we work to help people and businesses throughout the world realise their potential. This is our mission. Everything we do reflects this mission and the values that make it possible.

Nokia

Connecting is about helping people to feel close to what matters. Wherever, whenever, Nokia believes in communicating, sharing, and in the awesome potential in connecting the 2 billion who do with the 4 billion who don’t.

Pfizer

Our mission: We will become the world’s most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live.

Phillip Morris

Our goal is to be the most responsible, effective and respected developer, manufacturer and marketer of consumer products, especially products intended for adults. Our core business is manufacturing and marketing the best quality tobacco products to adults who use them.

Procter & Gamble

We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.

Royal Mail

Through our trusted brands, we reach everyone every working day in mail, parcels and express services and Post Office branches. Today, we are reinventing our business to meet the changing needs of our customers and the demands of competition. Our goal is to be the world’s leading postal service.

Tesco

Our core purpose is to create value for customers to earn their lifetime loyalty.

Our success depends on people. The people who shop with us and the people who work with us. If our customers like what we offer, they are more likely to come back and shop with us again. If the Tesco team find what we do rewarding, they are more likely to go that extra mile to help our customers.

That is expressed as two key values:

• No one tries harder for customers, and
• Treat people as we like to be treated

Unilever

Mission: To add vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.

Virgin

We believe in making a difference. In our customers’ eyes, Virgin stands for value for money, quality, innovation, fun and a sense of competitive challenge.

The other thing I liked about the site, amongst other things it does, is that it had a Directory to find products and services, businesses and organizations, which I hadn't seen combined on a site before, and if the directory doesn't have the information in it that you require, it provides search engine results to fill the knowledge gap.

There are of course many other People Search engines you can use, but I hadn't come across this one before.